My role: Creative Director, Producer and Content Manager
Agency: UM Worldwide
I jumped on the chance to bring to life an exclusive brand integration with the 2020 Hayley Kiyoko music video SHE. The artist, musician and influencer embodies Fanta brand values of ‘extraordinary flavor’. This was an opportunity to amplify Fanta’s cultural credibility by sustaining buzz through co-conspiring with a young talent that our teen audience already love.
Insight
There is one platform for teen self-expression that is the most authentic and has stood the test of time...their room.
Opportunity
The theme for the music video aligned with our insight around the ‘ROOM’ territory. We found the right answer at the right moment when we were looking for new ways to integrate into culture and drive social conversation and relevancy for the brand.