MY ROLE
Built and implemented Ogilvy’s Creative Experience practice across social, digital and CRM for World of Hyatt.
Led the creative team from the ground up, expanding the agency's relationships across several other CRM and Loyalty clients.
Elevated the craft and increased creative excellence across all Creative briefs.
OUR GOAL
Drive acquisition, increase member engagement and retention, optimize offer performance, and deliver strategy and creative services in support of the World of Hyatt’s business goals.
Our team led creative, experience and strategy for the following World of Hyatt programs:
• Member communications + promotions
• General analytics + loyalty strategy
• Co Brand Credit Card (Chase)
• Partnership marketing (American Airlines, Small Luxury Hotels, Headspace, MGM Resorts & Lindblad)
• Program marketing (AMR integration, Thompson)
• Social + influencer strategy
• Overall guest engagement
PRESS
Campaign
AdWeek